Product launchDual meaning
Think Right. Think Left.
Electric blue retroreflective. A slogan that works as a driving instruction and a political provocation simultaneously. Launched Q1.
The work
Campaigns that hit at 65 mph
Every product we make started as a provocation. Here's what that looks like in the wild.
Featured campaign
No Flocking Way
The launch campaign for our best-selling script. Neon yellow-green retroreflective on black. Designed to be read in headlights at highway speed — and to make the driver behind you laugh, then think.
2,400+
Units sold
200 ft
Avg. read distance
Neon / Black
Colorway
Product launchWordplay
Better Right Than Sorry
Red on black. A riff on the classic idiom — reframed for the lane-change crowd. Retroreflective grade, built to survive the car wash.
Product launchProvocation
Ask Not What Not
Orange retroreflective. A deliberate fragment — the kind of thing you read twice at a red light. Inspired by the JFK cadence, stripped of the punchline.
Design systemFormat
The 1" Format
Every script we make is 1" tall × 12" wide. That constraint is the whole design system. It forces economy of language and makes every word earn its place.
Material researchMaterials
Retroreflective Grade
We tested six retroreflective grades before landing on the one we use. It had to survive highway speed, rain, and a standard car wash cycle without peeling.
Product designPrecision
License Plate Frame Fit
The 12" width is not arbitrary — it's the standard US license plate width. Every script sits flush in a standard frame. No trimming, no guessing.